Chiratidzo cheKerava uye chitarisiko chinooneka chinovandudzwa

Mukurumbira wematunhu ndechimwe chezvinhu zvakakosha kana uchikwikwidza kune vagari, mabhizinesi uye vashanyi. Kugadzira mukurumbira wakanaka weguta kunounza mabhenefiti akakosha. Kerava's new brand story yakavakirwa padanho reguta rakatenderwa nehurumende yeguta uye saka rino zivikanwa uye rakasiyana.

Sarudzo yekutanga basa remhando yakaitwa muchirimo cha2021, uye vatambi vesangano rese vakapinda mairi. Maonero nemhinduro dzevagari vekanzuru nematirastii zvakaunganidzwa, pakati pezvimwe zvinhu, kuburikidza neongororo.

Nyaya nyowani yemhando - Kerava iguta retsika

Mune ramangwana, nyaya yeguta ichavakwa zvakasimba kune zviitiko uye tsika. Kerava inzvimbo yekugara yeavo vanonakidzwa nechiyero uye mukana weguta diki rakasvibira, kwausingafanirwe kurega mhirizhonga yeguta hombe. Zvese zviri mukati mekufamba chinhambwe uye mamiriro ekunze akafanana nechikamu chine hupenyu cheguta guru. Kerava iri kuvaka neushingi guta rakasiyana uye rakasiyana, uye hunyanzvi hwakasungirirwa kune ese tsika yemudhorobha pese pazvinogoneka. Isarudzo yehungwaru uye shanduko munzira yatinoshanda nayo, inozoiswa mari mukati memakore anotevera.

Mayor Kirsi Rontu inotaura kuti tsika dzemumaguta dzine zvinhu zvakawanda. “Chinangwa ndechekuti Kerava ichazozivikanwa seguta rine zviitiko zvinosanganisirwa mune ramangwana, uko vanhu vanenge vachifamba vachiungana kwete chete kumitambo yakasiyana-siyana yetsika nemagariro chete asiwo nekuita maekisesaizi nemitambo,” anodaro Rontu.

MuKerava, kuvhurwa kutsva kunoitwa pasina rusaruro uye isu tinogara tichitsvaga nzira nyowani dzekuvandudza guta pamwe chete nevanhu vemudhorobha. Nharaunda nemasangano zvakakosha - tinokoka vanhu pamwe chete, kupa zvivakwa, kuderedza hutungamiri uye kuratidza gwara nezviito zvinokurumidzisa budiriro.

Zvose izvi zvinogadzira tsika yemaguta yakakura kudarika pachayo, iyo inofadza nhamba huru yevanhu kunyange kunze kweguta duku.

Iyo nyaya nyowani inoratidzwa mune yakashinga yekuona kutarisa

Chikamu chakakosha chekuvandudzwa kwechiratidzo ndechekuvandudzwa kwakazara kwekuonekwa kwekuona. Iyo nyaya yeguta retsika inoitwa kuti ionekwe kuburikidza neushingi uye neruvara kutarisa. Communications director akatungamira shanduko yemhando Thomas Sund anofara kuti guta rakashinga kuita sarudzo dzakashinga maererano nemhando nyowani uye chitarisiko chekuona - hapana mhinduro dziri nyore dzakaitwa. Kubudirira kwechirongwa ichi kwakagoneswa nekudyidzana kwakanaka nevematrustees kwakatanga mutemu yekanzuru yapfuura, izvo zvaenderera mberi nekanzuru itsva, anodaro Sund.

Pfungwa yeguta retsika inogona kuonekwa seye dingindira guru mukutaridzika kutsva. Chiratidzo chitsva cheguta chinodaidzwa kuti "Frame" uye chinoreva guta, iro rinoita sechikuva chechiitiko kune vagari varo. Furemu chinhu chine zvinyorwa "Kerava" uye "Kervo" zvakarongwa muchimiro cheskweya furemu kana ribhoni.

Kune matatu akasiyana mavhezheni eiyo furemu logo; yakavharwa, yakazaruka uye inonzi frame strip. Mune social media, chete vara "K" rinoshandiswa sechiratidzo. Ikozvino "Käpy" logo ichasiiwa.

Iko kushandiswa kwejasi remaoko reKerava kwakachengeterwa kushandiswa kwepamutemo uye kwakakosha mumiriri uye kunyanya kwenguva refu. Iyo pendi yemavara inovandudzwa zvachose. Mune ramangwana, Kerava haizove nemuvara mumwechete, pachinzvimbo chemavara mazhinji akasiyana achashandiswa zvakaenzana. Ma logos anewo mavara akasiyana. Izvi ndezvekutaurirana akasiyana uye akawanda-anonzwika Kerava.

Chitarisiko chitsva chichaonekwa mune zvese zvekufambiswa kweguta mune ramangwana. Zvakanaka kuziva kuti sumo inoitwa nenzira yakagadzikana mune zvehupfumi mumatanho uye sezvo zvigadzirwa zvitsva zvaizoodha chero zvakadaro. Mukuita, izvi zvinoreva rudzi rwenguva yekuchinja, apo kutarisa kwekare uye kutsva kunogona kuonekwa mune zvigadzirwa zveguta.

Iyo yekutaurirana agency Ellun Kanat aita semubatsiri weguta reKerava.

Lisatiedot

Thomas Sund, director weKerava wezvekufambiswa kwemashoko, runhare 040 318 2939 (zita rekutanga.surname@kerava.fi)