Uphawu lukaKerava kunye nenkangeleko ebonakalayo iyahlaziywa
Izikhokelo zokuphuhlisa uphawu lweKerava lugqityiwe. Kwixesha elizayo, isixeko siya kwakha uphawu lwaso ngamandla malunga nemisitho kunye nenkcubeko. I-brand, oko kukuthi, ibali lesixeko, liya kubonakala ngokubonakala ngokukrakra okubonakalayo okubonakalayo, okuya kubonakala ngeendlela ezininzi ezahlukeneyo.
Isidima semimandla yenye yezona zinto zibalulekileyo xa kukhuphisana kubahlali, oosomashishini kunye nabakhenkethi. Ukudala igama elihle lesixeko kuzisa iingenelo ezibalulekileyo. Ibali elitsha le-brand ye-Kerava lisekelwe kwisicwangciso sesixeko esivunyiweyo ngurhulumente wesixeko kwaye ngoko zombini ziyabonakala kwaye zahlukile.
Isigqibo sokuqalisa umsebenzi we-brand senziwe entwasahlobo ka-2021, kwaye abadlali bentlangano yonke bathathe inxaxheba kuyo. Iimbono kunye nengxelo yabahlali bakamasipala kunye nabaphathiswa ziqokelelwe, phakathi kwezinye izinto, ngovavanyo.
Ibali elitsha lophawu - iKerava sisixeko senkcubeko
Kwixesha elizayo, ibali lesixeko liya kwakhiwa ngamandla malunga neziganeko kunye nenkcubeko. I-Kerava yindawo yokuhlala yabo bathanda isikali kunye namathuba esixeko esincinci esiluhlaza, apho ungayeki ukuphithizela kwesixeko esikhulu. Yonke into ikumgama wokuhamba kwaye umoya ufana nendawo edlamkileyo yesixeko esikhulu. I-Kerava yakha ngesibindi isixeko esikhethekileyo nesahlukileyo, kwaye ubugcisa bubotshelelwe kuyo yonke inkcubeko yasezidolophini xa kunokwenzeka. Lukhetho olucwangcisiweyo kunye notshintsho kwindlela esisebenza ngayo, oluza kutyalwa kulo kwiminyaka ezayo.
USodolophu Kirsi Rontu ithi inkcubeko yasezidolophini iqulathe amaqumrhu amaninzi. “Injongo kukuba iKerava yaziwe njengesixeko esibandakanyayo kwixa elizayo, apho abantu basendleleni kwaye bahlanganisana kungekuphela nje kwimisitho yenkcubeko eyahlukeneyo kodwa nakwimidlalo nemidlalo,” utshilo uRontu.
E-Kerava, ukuvulwa okutsha kuqhutywa ngaphandle kokubandlulula kwaye sihlala sikhangela iindlela ezintsha zokuphuhlisa isixeko kunye nabantu basezidolophini. Uluntu kunye nemibutho ibalulekile - simema abantu kunye, sibonelela ngezibonelelo, sinciphisa ukulawulwa kwe-bureaucracy kwaye sibonise umkhombandlela ngezenzo ezikhawulezisa uphuhliso.
Konke oku kudala inkcubeko yasezidolophini enkulu kunayo, enomdla kwinani elikhulu labantu nangaphandle kwedolophu encinci.
Ibali elitsha libonakaliswa kwimbonakalo ebukhali
Inxalenye ebalulekileyo yokuhlaziywa kwe-brand kukuhlaziywa ngokubanzi kokubonakala okubonakalayo. Ibali lesixeko lenkcubeko lenziwa labonakala ngenkangeleko enesibindi nenemibala. Umlawuli woNxibelelwano okhokele uhlaziyo lophawu Thomas Sund siyavuya kuba isixeko sibe nobuganga bokwenza izigqibo ezibukhali malunga nophawu olutsha kunye nenkangeleko ebonakalayo - akukho zisombululo zilula zenziwe. Impumelelo yale projekthi yenziwe yintsebenziswano entle nabaphathiswa eqale kwisithuba sebhunga elingaphambili, nethe yaqhuba nebhunga elitsha, utsho uSund.
Umbono wesixeko senkcubeko unokubonwa njengomxholo ophambili kwinkangeleko entsha. Ilogo entsha yesi sixeko ibizwa ngokuba "yiSakhelo" kwaye ibhekisa kwisixeko, esisebenza njengeqonga lomsitho kubahlali baso. Isakhelo yinto equlethwe yimibhalo ethi "Kerava" kunye ne "Kervo" ehlelwe ngendlela yesakhelo sesikwere okanye iribhoni.
Kukho iinguqulelo ezintathu ezahlukeneyo zelogo yesakhelo; ivaliwe, ivuliwe kwaye kuthiwa isakhelo strip. Kwimidiya yoluntu, kuphela unobumba "K" osetyenziswa njengesimboli. Ilogo yangoku ethi "Käpy" iyakushiywa.
Ukusetyenziswa kwedyasi yeengalo zeKerava kugcinelwe ukusetyenziswa ngokusemthethweni kunye nommeli oxabisekileyo kwaye ngokukodwa iinjongo zexesha elide. Iphalethi yombala ihlaziywa ngokupheleleyo. Kwixesha elizayo, i-Kerava ayiyi kuba nombala omnye oyintloko, endaweni yoko imibala emininzi eyahlukeneyo iya kusetyenziswa ngokulinganayo. Iilogo nazo zinemibala eyahlukileyo. Oku kukunxibelelana neKerava ehlukeneyo kunye namazwi amaninzi.
Inkangeleko entsha iya kubonakala kulo lonke unxibelelwano lwesixeko kwixesha elizayo. Kuhle ukuqaphela ukuba intshayelelo yenziwa ngendlela ezinzileyo kwezoqoqosho ngokwezigaba kwaye njengoko iimveliso ezintsha ziya kuodolwa kuyo nayiphi na imeko. Ngokwenza, oku kuthetha uhlobo lwexesha lenguqu, xa imbonakalo endala kunye nentsha ibonakala kwiimveliso zesixeko.
I-arhente yonxibelelwano u-Ellun Kanat wenze njengeqabane lesixeko saseKerava.
Iinkcukacha ezongezelelweyo
UThomas Sund, umlawuli wezonxibelelwano weKerava, umnxeba 040 318 2939 (igama lokuqala.surname@kerava.fi)